Enabling Web-Based Asset Association to Reduce Onboarding Friction

 Why (Problem)

• High onboarding friction due to reliance on mobile app (APK) for scanning and associating tapes.

• Smart Kits, used in pre-sale evaluations and proof-of-concept (POC) deployments, needed a lighter, faster association method without involving mobile logistics.

• Internal teams faced coordination overhead with customers during activation, affecting adoption speed and first-time success.

🚀 What (Solution)

• Removed mobile-only dependency by building browser-based asset scanning directly into the Web Application.

• Delivered a simplified association flow that supported:

  • Admins (Facility Managers) – for facility + permission control

  • Operators (End-users) – for rapid device onboarding

• Captured feature vision for long-term needs like journey mapping and alerting, while focusing MVP scope on speed and usability.

🔧 How (Execution)

🔍 Business/Product:

• Conducted interviews with account owners and deployment teams to map the onboarding process and pain points.

• Aligned on the goal of reducing time-to-activate while supporting multi-user workflows and facility-based access control.

🎨 Design:

• Collaborated with UI/UX to define user journeys for both admins and operators.

• Identified flow gaps and permissions logic that differed from mobile behavior.

👨‍💻 Engineering:

• Authored detailed product specs, including edge cases and QA acceptance criteria.

• Prioritized core capabilities (1:1 and 1:N association) while postponing advanced journey logic.

• Participated in sprint grooming, internal demos, and coordinated release management.

🔁 Stakeholder & Timeline Management:

• Maintained feedback loop with customer success and support teams for real-world feedback.

• Trained internal teams to support the feature post-launch.

• Negotiated with engineering leadership to defend scope amid tech debt and competing priorities.