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Expanding Asset Journey Mapping leveraging GPS

Timeline: Single-phase delivery with ongoing optimization
Role: Product Manager – Asset Visibility & Real-Time Mapping
Scope: Device Journey Mapping Inside & Outside Mesh Network

🧩 Why (Problem)

Originally, the platform supported only BLE-enabled devices within a mesh network. As the business expanded to GPS/Cellular-enabled devices, customers needed:

  • Seamless visibility across network boundaries

  • A consistent, accurate journey view in the portal regardless of device type

  • Differentiation in location accuracy and device confidence levels for diagnostics

Lack of this capability meant high-value shipments were hard to track end-to-end, increasing customer dissatisfaction and platform limitations.

🚀 What (Solution)

I led the design and delivery of a hybrid journey mapping experience, including:

  • Logic to switch contextually between mesh and GPS devices

  • Prioritization of devices based on ping freshness and data confidence

  • UI/UX enhancements to support Google Maps integration, location accuracy differentiation, and clear state transitions

🔧 How (Execution)

🔍 Business/Product:

  • Conducted gap analysis of BLE-only support vs hybrid requirements

  • Defined change requests and aligned internal stakeholders on scope

🎨 Design:

  • Ran multiple working sessions with designers and leads

  • Built customer-focused journey flows and wireframes

  • Defined UI states for device type, ping freshness, and transitions

👨‍💻 Engineering:

  • Authored specs with logic flow for device prioritization, location fallback, and confidence scoring

  • Defined QA edge cases and acceptance criteria

  • Participated in sprint grooming, release planning, and documentation

🔄 Internal Stakeholder Management:

  • Maintained a feedback loop with customer support and product teams

  • Negotiated scope tradeoffs to balance feature completeness with timely release

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